Case Studies | G.R.I.T.
Greening Research in Tacoma
Website
CLIENT
Project Promotional Campaign Package
Including a featured short promo film, design and print package, and social package.
PROJECT
Context & Challenge
Share the goals of the G.R.I.T. Project.
Share and showcase the partners that contribute to it.
Educate the community that the project impacts.
GOALS
Greater Tacoma.
AUDIENCE
Process and Implementation
We took a story-driven, documentary approach with this project, keeping it personal and grounded to the home that Tacoma is.
We showcased experts across multiple fields of knowledge to speak to the project and its positive impact, as well as the impact of inaction. These experts were informative but conversational, speaking to the community with empathetic authority rather than at them.
We kept this story further grounded by featuring the community itself, allowing the audience to see themselves and the heroes that they can be at all levels.
Results and Impact
The response from this was multifold, with the most important being that the community easily connected with the content and messaging.
We saw organic outreach for other projects and causes as a result of people seeing The G.R.I.T. Project.
Let Us Tell Your Unique Story.
FULLY CUSTOMIZABLE
We will tailor a package just for you & your business.