Case Studies | Outer Dark Coffee
Outer Dark Coffee
Website
CLIENT
Logo Design
Branding Development
Packaging Design
Website Design
PROJECT
Context & Challenge
Outer Dark Coffee needed a cohesive brand identity that could grow with them—one that was distinctive, adaptable, and reflective of their unique vision. The goal was to establish a strong foundation with brand assets that the client could expand upon independently while maintaining a consistent and compelling aesthetic.
GOALS
Craft Coffee Enthusiasts
Tacoma Residents looking for a local, independent coffee experience
AUDIENCE
Process and Implementation
We collaborated closely with the client to develop a brand identity that felt both unexpected and deeply personal. Inspired by science fiction book covers and the client’s artistic background, we designed a logo that feels darkly irreverent—unexpected, striking, and distinctly their own.
This design system was applied across packaging and the website, ensuring consistency and flexibility. Additionally, we created asset templates and established an illustration style that the client could use for in-store branding and future marketing materials.
Results and Impact
The result was a fully realized, cohesive brand package that seamlessly extended across all touchpoints. By providing customizable templates and a clear visual language, we empowered the client to evolve their brand as they grew. Outer Dark Coffee has since expanded into a successful brick-and-mortar location, becoming a beloved fixture in Tacoma’s local coffee scene.
Let Us Tell Your Unique Story.
FULLY CUSTOMIZABLE
We will tailor a package just for you & your business.