Spring Cleaning Your Marketing Strategy
What to Keep, Cut, and Refresh
Spring is nature’s reminder that growth comes from clearing space. What was buried starts to bloom. What felt dormant wakes up.
It’s a season that invites us to take a closer look - not just at our surroundings, but at our systems, our routines, our creative work. Because the truth is, not everything we’ve been carrying still serves a purpose.
The same goes for your marketing strategy. Comfortable rhythms. Old campaigns. Dusty content. It’s easy to let these things hang around simply because they’re familiar. But familiarity doesn’t always equal effectiveness.
This is your permission slip to pause, take stock, and make room for something better.
Start with a Gut Check
What’s still working?
What’s just… there?
What feels exciting again?
If your strategy isn’t exciting you anymore, it might be time to let go of the “we’ve always done it this way” approach. Your best ideas deserve breathing room.
“The truth is, not everything we’ve been carrying still serves a purpose.”
Audit the Underperformers
Before you toss everything out, take a closer look. That social series you loved last year, maybe it just needs a new format. That email campaign that flatlined, was the content the problem or the timing?
This isn’t about scrapping everything. It’s about understanding what’s actually serving your audience, and what’s just noise.
Actionable Tip: Run a Content Audit
Think of it like cleaning out your closet but for your brand.
Block off a few hours. Pour a cup of coffee (or something stronger). And take a slow scroll through your website, your blog, your social posts, your email templates. Look at it all like you’re seeing it for the first time.
Ask yourself:
What’s outdated?
What still holds up?
What makes you cringe a little?
What needs a fresh coat of paint?
Chances are, you’ll spot a few things you forgot you even made. Remember, every brand evolves. The goal isn’t to judge your past work, it’s to reflect and create space for what’s next.
A good audit isn’t about perfection, it’s about clarity. And clarity is what makes room for better ideas to take root.
Make Space for What’s Next
Once you’ve cleared the clutter, you’ve got room to experiment.
That campaign you’ve been dreaming about but haven’t had time to try?
That channel your audience is migrating to that you’ve been too swamped to explore?
This is your clean slate.
The truth is, no strategy is set-it-and-forget-it. The best ones breathe. Shift. Evolve.
So take a breath. Open the windows. And ask yourself: What do you want to grow this season?
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